Eric Appel - Director

Audience Attention Span for online videos.

jonahray:

this makes me feel sad.

Audience Attention Span
Video length    % of Audience who watched the entire video
10 sec.                   89.61%
20 sec.                   80.41%
30 sec.                   66.16%
60 sec.                   46.44%
2 min.                   23.71%
3 min.                   16.62%
5 min.                     9.42%
Source: Tube Mogul

This is sort of bullshit.  Isn’t clicking off of a terrible internet video like channel surfing?  Sometimes I’ll only watch ten seconds of Food Network or Discovery or History Channel before I flip around looking for a show to hold my attention.  And I have no problem watching a 22 minute “internet video” on Hulu.  The scales are sort of tipped because 99% of internet videos are terrible and unwatchable at any length.

It’s all about quality.  Don’t make shorter videos.  Make BETTER videos.  Hold my attention!  Earn those minutes!